Facebook is a known social media networking across the globe. You, me and everyone have Facebook accounts and we use it everyday. We commonly use it to share memories, socialization, communication, and also for business purposes.
Facebook is the most used social media networking platform nowadays. Since we are in the digital age where everything is done online. Facebook is everywhere and has a lot of users around the world. As we scroll on Facebook, we don’t know what the marketers are already earning whenever we interact or click those advertisements that piques their interest. Look how powerful the platform is! That is the power of Facebook Ads.
Let us learn more about Facebook Ads.
What are Facebook Ads?
Facebook Ads is an advertising platform that will help you and your business to be known all over the online social media platforms. In simple words, it is where you will advertise your business on Facebook. But wait, Facebook Ads do not work solely on the Facebook platform. Also on Messenger, Instagram, and non-Facebook apps and websites. There are various types of Facebook Ads such as through images, videos, and many more.
What are the Benefits of Facebook Advertisement?
Facebook is your bestfriend when it comes to boosting your brand presence on the social media platform. It is the most used and active social media networking nowadays. Based on October 2021 statistics of Statista, Facebook has roughly 2.91 billion users around the globe. Imagine the massive volume of users for this platform! It is perfect to advertise start-up businesses in order to spread awareness digitally. It is possible that the business will boom if knowledgeable enough how to utilize Facebook Ads properly.
These are the beneficial factors of Facebook Advertisement:
1. Convenient and easy to use for your business.
Utilizing Facebook Ads is not as complex as you thought so it is a time saving, and efficient tool to build the foundation to your starting business, especially for digital marketing.
2. Customizable Advertisements and Audiences
Facebook Advertisement does make your advertisement campaign better through customizing it. In campaign they will determine the:
- Campaign Goal. They know how to increase traffic, engagements, brand awareness, conversions and many more.
- Optimize Campaign Budget. Facebook will help to optimize the campaign budget.
- Campaign Strategy. Facebook will give you a strategy for impression, clicks, reach, visits, etc.
For the audience, Facebook will help to customize who are and where is the business’ target market. They will determine it through the analyzed demographics includes:
- Age
- Location (Country, Region, City)
- Gender
- Language
- Interests
In the creative aspect, they will offer you various formats and placements to attract the targeted market in different ways. The factors that is given by the Facebook Ads are:
- Ads Formats. We have different formats: Image Ads, Video Ads, Carousel Ads, Catalog Ads, Stories Ads, and many more.
- Ads Placements. It means where the ads will be shown. It may shown on Facebook, Instagram, Messenger, and many more)
- Ad Media
- Ad texts, files, call-to-action, contact us, message us, and other buttons.
- They will come up with landing pages.
3. Budget Friendly
It is not that costly, instead they will offer cheaper options so that it will not cross lines to the estimated budget for the advertisement area of the business. It will depend on what form of advertisement will be used, duration, and other measurements.
Advantages of Facebook Ads over other Platform Ads
Based on HubSpot’s 2021 State of Marketing report, the social media platform that gives high Return of Investment (ROI) is Facebook. 40% of marketers recognized that Facebook is the most effective social media platform for their businesses. It is followed by Instagram, another Facebook-owned social media networking, cited by 30% marketers.
The reason why Facebook Ads is more advantageous than other platform ads:
- Facebook has monthly active users roughly 2.901 billion, daily users of 1.930 billion. That is why Facebook is known as the most active social media networking all over the world.
- Has more than 7 million advertisers.
- It is widely used by people around the world every 35 minutes.
- Has large engagement from the people. People respond highly on Facebook through sharing, liking, reacting, or commenting on a certain post.
Marketing and firm strategy is the special ingredient to have stable business. Advertising through Facebook is important for your business to grow. To think of the massive volume of users of Facebook and recommendations from marketers, your business will have rapid brand awareness and increase traffic. You will not have regrets that you chose Facebook Ads for your business. Take it from those who have experience in marketing fields.
Do you need Digital Marketing Consultancy?
The Dream Team Digital Marketing is a digital marketing agency that helps businesses experience a massive increase in sales and marketing results. We have 7 years of digital marketing expertise with undisputed results. The Dream Team offers Facebook advertising services. There are also various services that we offer such as Social Media Optimization, Search Engine Optimization, Email Marketing, Graphic Design, and Video Editing.
For further information about The Dream Team, click here to know more.