Facebook advertisement is a crucial tool for your business page to grow and reach out to specific and broad audiences. It is important to acquire it for your business page to connect easily and spread the goodies your offer.
Statista reported that there are roughly 2.91 billion monthly users worldwide by the fourth quarter of 2021. Imagine the massive users of this platform? However, Facebook ads are not guaranteeing the success of a business. Its job is to spread the message about your products/services around the people who have or have no interest.
This beginner’s guide on Facebook advertising will help you to have in-depth knowledge regarding the advertising platform. We will tackle how Facebook ads work down to 5 key tips about how to create effective Facebook ads.
How Facebook Ads Works?
Facebook Ads simply works to disseminate to all people who follow your business and beyond the Page. This advertisement platform will help you about Ads Targeting, customize your ads, suggest best ads form and placement, and of course, will help you to optimize your ads even though you have a tight budget.
Is Facebook Advertising Worth the Risk?
According to HubSpot’s 2021, 40% of the marketers and advertisers advised that Facebook is the most effective social media networking. They said that it has a high return of investment (ROI) on running ads on Facebook. Facebook does not only advertise on the platform alone. It also runs on WhatsApp, Messenger and beyond the platforms.
We can say that using Facebook for advertising business is totally 100% worth it to reach wider audiences and in generating new leads.
5 Steps on Creating Facebook Ads
This guide on generating ads on Facebook is good for the newbies. We will include how to create facebook ads in a simple yet precise explanation. These steps are according to the course lesson from Facebook Blueprint.
You can start advertising directly to your Facebook page in 5 easy steps:
- Set and Choose a goal.
- Add your creative.
- Define your audience.
- Set your budget and duration.
- Decide where the ads will appear according to your desire.
Step #1: Set and Choose a goal.
In the option tabs, there are several ad objective you can choose that Facebook offers such as:
- Get More Messages
- Get More Website Visitors
- Promote Your Page
- Boost Your Post
- Get More Customer Contacts
- Boost an Instagram Post.
Step #2: Add your creative.
In order to attract possible customers and visitors, you need to have an appealing creativity strategy because it will be shown on newsfeed and there will be a lot of viewers who will take a look. Thankfully, Facebook makes it convenient by providing three key components to consider in creating ads.
There are three key components:
- Visual. It should be eye appealing and click bait images or must-watch videos regarding your business.
- Text. It should support and make your advertisement appealing through generating captivating captions that will pique their interest to take action.
- The call-to-action button. This button will guide and direct the people to the next step.
Step #3: Define your audience.
As an advertiser, you should know who the audience of your business is. Research about kinds of people who will most likely be interested and attracted to your business, products/services. Discover the common denominators of these audiences. This will be helpful to slowly garner large audiences for your ads gradually.
These traits and categorizing will help you you to define your audience such as:
Demographics
- Age
- Gender
- Location
Interests
- Shopping
- Gadgets
- Collectibles
- Movies
- Music, and etc.
Behaviors
- Shopper profiles;
- And Offline interests
Step #4: Set your budget and duration
You must decide on your daily budget and how many days you will run the specific ad. Daily budget is the average amount you will spend everyday on your ad. For Instance, your daily budget for an ad is 5$ and you will run it for 5 days, then Facebook Ads will charge you the total sum of 25%. Facebook Ads has many bidding options of prices. You can bis whatever amount of budget you will offer.
Step #5: Decide where the ads will appear according to your desire.
There’s an option in Facebook wherein you can run your ad on Instagram too. If you allow the ad to run on Instagram, then it will appear and pop out anywhere in Instagram.
Need help in promoting your business page using Facebook Ads? We have the solution!
The Dream Team Digital Marketing helps businesses experience a massive increase in sales and marketing results. We have 7 years of digital marketing expertise with undisputed results. The Dream Team has offered Facebook advertising services for years to our clients. There are also various services that we offer such as Social Media Optimization, Search Engine Optimization, Email Marketing, Graphic Design, and Video Editing.
For further information about us, click here to know more.