Facebook is the social media platform that convicts marketers to establish their Facebook ad campaigns. Facebook offers the best quality yet affordable advertisements that are customizable such as target audience, and placements, formats and can bid for the lowest price for every click. However, without proper knowledge, and inefficient strategy on how to optimize Facebook ads will burn your money for nothing, recklessly.
We are here to give tips on how to reduce the cost of running advertisements on Facebook without compromising the result in five easy ways.
- Narrow down your target audience.
Facebook allows users to customize their campaign advertisements which is beneficial for the marketers to use this useful feature. By putting this into action, you can reduce the competition from other competitors with the same target audience. This means that the more refine your target audience, the more you will know who are the people you will target in campaign ads on Facebook based on specific demographics, geographical areas, and set of interests. This action gives you the best shot of opportunity to garner clicks.
- Be aware of your relevance score.
In this area, there are scores in every campaign advertising on Facebook for its relevancy to your target audiences. This relevance score will directly affect your CPC or click per cost. The factors that will give you a good relevance score are positive engagements, clicks, and ad saving. It plays a significant role to reduce the cost of your Facebook ads because the high your relevance score, the lower the cost you will pay for a Facebook advertisement.
- Do split testing of your advertisement images and copy
This is important whether you don’t want to do it or not, to gain positive interactions from the target audiences, every advertisement campaign runs through the A/B split testing. A/B test is you will create different versions of the advertisement. You will use different images and videos and copy the descriptions and the headline. With this kind of strategy, it allows you to run the well perform advertisement and then put a hold on those dire ones to project the best advertisement to your target audience for positive interactions (engagements and clicks).
- Just target the desktop newsfeed of Facebook
Facebook newsfeed on the desktop says that it has higher CTR and engagements than other placements. It says that it is consistent and increasing. It possibility because of larger pictures, longer descriptions, and easy navigation on the desktop. This increases the relevance score and low-cost advertisement. Facebook automatically enables a number of placements such as Instagram ads and mobile newsfeed ads. This can be disabled and changed by choosing “Desktop only” in “Device Types.”
- Renew your Facebook ads creative
To avoid advertisement fatigue, Miller recommended refreshing the creatives of your Facebook ad every two weeks. Not refreshing and checking the frequency of the advertisements will lead to ad fatigue. Audiences who are too familiar with your advertisements will kill their interest to engage. This could direct their action to hide and ignore your ads and it will not perform well. It will be useless to pay the charge because it has no progress. Every two weeks is an ideal recurring schedule to refresh the creatives of the advertisement. This will keep your target audience engaged more with you because they want fresh and new on the market. This could improve your CTRs and avoid swelling your ad bill.
Ultimately, Facebook offers cheap prices to advertise your business’ products and services on its platform. But it can be lessened by applying these numerous strategies that can increase the CTR, and relevance boost. When your Facebook ads perform well, the lower the cost.
Do you need help regarding Facebook advertising? We’re here for you!
The Dream Team Digital Marketing is a digital marketing agency. We help businesses to boost their sales and give solutions such as marketing strategies for 7 years of digital marketing expertise and also we are experts in Facebook Advertising services. The company will help you to boost engagement and reach out to the post of your business page on Facebook with prime and budget-friendly service.
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