Graphic design is one of the rising careers in the freelance industry these days. As people get more indulged in digital art, many talents have also seen this as a great opportunity to be used in business, especially online. It can also be used not only for digital marketing but also visual representations of traditional marketing.
What is Graphic Design?
Graphic Design is the use of creative visual images created by experts in the field to convey a message. It is a very crucial part of visual presentation that plays a vital role in attracting users to become potential customers and later on become paying customers.
Why is Graphic Design important?
Some may see Graphic Design as another upcoming bill to pay, little did they know that it would also be the cause of a great lead generation. It is important to know why it is important and how it would help improve one’s marketing efforts online and offline.
- It speaks to what your brand has to say. Basically, your Graphic Design would be the messenger of what your business has to offer to your potential customers. If your content would be the message that you had to deliver to your audiences, then Graphics Design would be perfect for the medium.
- It will put your business’ visual image in the minds of your potential customers. Make your potential customer remember your brand with enticing visual images that could tingle people’s interest and curiosity about your business.
- It improves your online presence. Better online presence means more chances of drawing potential customers that are curious and could require the product or services that you have to offer.
- It draws customers. Fashioning your business does not only revolve around beautifying your physical stores, but it also means improving or enhancing the visual representations of your brand/business to the world. Remember, your visual presentation of your business is one of the factors that influences the first impressions of your potential customers.
What are the platforms used for Graphic Design?
There are various platforms used in making Graphic Design. These platforms are used for various purposes related to Digital Art, Digital Marketing, or others related to the previous lecture.
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Sketch
- Ibis Paint X
- Corel
The above mentioned were a few of the Graphic Design software that is commonly used in the Digital Marketing industry nowadays. Although there is other software available in the market that you can use for Graphic Design, these were some of it that you can use for a start.
When starting as a Graphic Designer, there are various ways that you can learn the principles and the basics of swimming. There are crash courses on YouTube that you may take if you do not have the luxury of time and other expenses to spend. Some government agencies also offer vocational courses which would help you learn and save for a Graphic Design course. And there are also courses in colleges that have Graphic-Design connections and relations.