Do you wonder why your Facebook ads post have a lot of reach but when it comes to your engagement it is opposite? You’ve paid a lot of money for advertising yet the engagement is still on the ground, not progressing? There are a lot of factors why your post engagement is not improving. Maybe your ads or contents lack relevance, lack of interaction, not posting consistently and many more.
Post engagement is an action of the audience to click and interact with your posts through clicking the link, reactions, comments, and shares.
Advertising is a crucial action for businesses. It’s not about paying more for advertisements but it needs to collaborate with strategy. Our goal here is to make the leads stop and click the post. Here are the 10 strategies on how to increase engagements on Facebook advertisements before you run out of money without engagement progressing.
#1 Know Your Audience
First of all, you need to explore and discover the target market of your Facebook business page. When you know your audience well, you can create advertisement posts consisting of contents that are relevant and meet the needs of your audience. The more it is meaningful, the more they will interact with it.
#2 Create Content that is Relatable
Keep your contents relevant with the trends nowadays in order to capture your audience’s attention. You may share experiences, testimonies, or inspiring contents that the audience can relate to. Also humor it up with funny memes and GIFs to chuckle your audience.
#3 Level Up your Posts with Images
People nowadays are attracted to advertisements with images with great aestheticism. Make your images relate to the trend which is minimalistic style. It will help your business to get a lot of engagement rate. Choose images that are neat and pleasing. The goal is to make the people stop and be tempted to interact with your posted advertisement.
#4 Make it Simple yet Concise
Simplicity is the beauty as they’ve said. Make your posted advertisements simple yet concise. It means even though it has simple wordings yet it is jam packed with information that makes it meaningful to the audience. Also create catchy headlines to pique the audience’s curiosity and interest.
#5 Establish some Questions
Creating a caption that questions your audience is effective. Ask your audience a question about what content they want to see often from you and you will give it to them. This is great and effective to increase your engagement on Facebook ads.
#6 Interact with your Audience Frequently
Audience wants interaction from you. When you give attention to your fans or followers, they will surely interact more in the future. It means more possible Facebook ads engagement in the future. Start prioritizing their comments on your posts by replying to it.
#7 Post Consistently
Active postings means you are updated and legibly running your Facebook business page through posting Facebook ads consistently. This could help to let your audience know you are exerting effort sharing helpful and meaningful contents from you. Your audience would click more often from you as they will follow your business page.
#8 Do a contest or giveaways
Who can say no to contests and giveaways? Your audience will surely love this. People are attracted to contests with prizes to win or giveaways. This is a great strategy to increase your post engagements on Facebook especially the advertisement aspect.
#9 Have an Influencer as Brand Ambassador
If you have friends, family, or relatives that are social media influencers, it is great for your business’ brand awareness. You can call for help from them and make them your company’s brand ambassador. The influence will lead to increase in audience engagement.
#10 Post on time when your Audience is Active
This strategy pays off higher engagement on Facebook. Sharing contents when your audience is online or on time wherein they are active is a great move. Analyzing the peak time where your audience is, you will know what time of the day you will post or schedule posting when you can’t post it manually.
Do you Need Experts in Boosting Post Engagement on Facebook? Well this is for you!
The Dream Team Digital Marketing is a digital marketing agency. We help businesses to boost their sales and give solutions such as marketing strategies for 7 years in digital marketing expertise and also we are experts in Facebook Advertising services. The company will help you to boost the engagement and reach out to the post of your business page on Facebook with prime and budget friendly service.
For more information about us, click here. Consult with us now!